Discount Coupons
Discount Coupons
Create and manage discount coupons in Pi-Square for first orders, campaigns, repeat customers, and limited-time promotions.
Discount Coupons help you offer controlled discounts during checkout. Customers enter the coupon code while placing an order, and Pi-Square validates the coupon before applying the discount.
Use coupons when you want to encourage a specific action: a first purchase, a larger cart, a seasonal order, a repeat order, or a limited campaign.
Where to Manage Coupons
In the app or web link, go to your link and open Discount Coupons.
From this screen you can:
- view all coupons
- filter active and inactive coupons
- add a new coupon
- edit an existing coupon
- enable or pause a coupon
Create a Coupon
Tap Add coupon and configure the coupon details.
Coupon Code
The code is what customers enter at checkout. Pi-Square generates a code by default, but you can replace it with your own.
Coupon codes:
- must be at least 4 characters
- can contain letters and numbers
- are saved in uppercase
- must be unique for your business
Use simple codes that customers can remember, such as WELCOME10, FESTIVE15, or SAVE100.
Discount Types
Pi-Square supports two discount types.
Percentage Discount
A percentage coupon reduces the order subtotal by a percentage, such as 10% off.
For percentage coupons, you can also set a Max Discount Per Order. This is useful when you want the coupon to feel attractive but still control the maximum amount you give away.
Example: 15% off, max discount ₹150
Fixed Amount Discount
A fixed amount coupon reduces the order subtotal by a fixed rupee amount, such as ₹100 off.
Example: ₹100 off on orders above ₹999
Fixed amount coupons are easy for customers to understand and work well for simple promotions.
Coupon Controls
Use controls to protect margins and keep each campaign aligned with its purpose.
Valid Till
Every coupon has an expiry date. After this date, customers cannot apply the coupon.
Short validity works well for campaigns, events, and urgency-based promotions. Longer validity works better for evergreen referral, loyalty, or first-order offers.
Minimum Order Subtotal
Set a minimum subtotal when you want the coupon to increase order value.
Example: ₹100 off on orders above ₹999
This helps prevent discounts from being used on very small orders where the promotion may not be profitable.
First Order Only
Enable this when the coupon should be available only to customers who have not placed an order before.
This is useful for new customer acquisition, welcome offers, influencer campaigns, and first-time buyer promotions.
Max Orders Per Customer
Use this to limit how many times each customer can use a coupon.
Example: allow a repeat customer coupon for 2 orders per customer.
This setting is disabled when First Order Only is enabled because first-order coupons can be used only once by design.
Max Total Orders
Use this to limit the total number of orders that can use the coupon.
Example: First 50 orders only
This is useful for launch offers, flash sales, limited inventory, or campaign budget control.
Enabled
Turn a coupon off when you want to pause it without deleting or changing the coupon setup.
Customer Checkout Flow
During checkout, customers see a coupon code field. When they enter a code and tap apply, Pi-Square checks whether the coupon is valid for the current order.
A coupon may be rejected if:
- the code does not exist
- the coupon has expired
- the usage limit has been reached
- the order subtotal is below the minimum required
- the coupon is limited to first order
- the coupon is not applicable to the current subtotal
When a coupon is applied successfully, the discount is shown in the order total.
Designing Coupons for Business Goals
Different goals need different coupon designs. Avoid creating one generic discount for every situation.
Get First-Time Customers
Use a first-order coupon with a modest percentage discount.
Example: WELCOME10: 10% off, first order only, valid for 30 days.
Good settings:
- enable First Order Only
- set a max discount for percentage coupons
- use a clear expiry date
Increase Average Order Value
Use a minimum subtotal with a fixed amount discount.
Example: SAVE100: ₹100 off on orders above ₹999.
Good settings:
- set Minimum Order Subtotal above your current average order value
- keep the discount smaller than the extra margin you expect from larger orders
- use a simple fixed amount
Run a Limited Campaign
Use a short expiry date and a max total order limit.
Example: WEEKEND15: 15% off, max ₹150, valid till Sunday, first 100 orders.
Good settings:
- set Valid Till
- set Max Total Orders
- use Max Discount Per Order for percentage coupons
Reward Repeat Customers
Use a fixed amount or percentage discount with a per-customer limit.
Example: THANKYOU50: ₹50 off, max 2 orders per customer.
Good settings:
- set Max Orders Per Customer
- avoid very long expiry dates unless it is a loyalty program
- keep the offer sustainable
Clear Inventory or Promote Specific Seasons
Use a short campaign code that matches the promotion.
Example: MONSOON10, DIWALI15, or CLEAR100.
Good settings:
- use a short expiry
- set a total order limit if stock is limited
- use a minimum subtotal if you want larger baskets
Practical Guidelines
- Prefer simple codes that are easy to type.
- Use percentage discounts with a maximum discount cap.
- Use minimum subtotal to protect small orders.
- Set expiry dates for campaigns.
- Keep discount values aligned with your margins.
- Track whether the coupon is increasing useful orders, not just reducing price.
Things to Avoid
- Do not run large discounts without a maximum cap.
- Do not keep campaign coupons active after the campaign ends.
- Do not train customers to wait for discounts every time.
- Do not set minimum subtotal so high that customers abandon checkout.
- Do not create too many similar coupon codes at once.
- Do not use discounts to hide unclear pricing, weak product descriptions, or poor delivery experience.
Coupons work best when they support a clear business goal and are controlled with the right limits.